The whole model range — on video and in search
A manufacturer’s problem isn’t the absence of marketing, it’s volume: hundreds of items, each with its own specification, each needing content. A normal agency calls that impossible. We do it on a production line — a film and a description for every item, not just for three flagships.
TWO BICYCLE BRAND CATALOGUES CLOSED IN FULL, EVERY VIDEO PUBLISHED
- A video catalogue of the model range — a film per item: specifications read aloud, close-ups of the components, price, thumbnail, published on a schedule.
- Taking a brand into a new market — stores, content, advertising and analytics in the right country and the right language.
- Supporting the dealer network — one set of materials and landing pages every partner can use, instead of everyone improvising.
- Advertising and analytics — Yandex Direct and Avito in Russia, Google and Meta* abroad, all of it consolidated into one dashboard.
*Meta is designated an extremist organisation in Russia and banned there; we run those campaigns for international markets only.
The entire range, not three flagships
Every model gets its own film: the specification is read aloud from the manufacturer’s own data, close-ups of components are matched to what is being described, and each film has its own length and its own thumbnail carrying a line drawn from a real fact about that model. The first catalogue ran to 42 models, the second to 50; both were finished and published to a schedule.
Rules we don’t bend: official photography only, at original resolution; riding footage from a different model is never substituted; frame sets without specifications don’t get a film. A film has to be about that product, not about “bicycles in general”.
The brief said two weeks — we launched in one
A cosmetics distributor was taking its brands into Abu Dhabi and Dubai. We built four online stores in a week, linked them together, put end-to-end analytics in place and switched the advertising on. The speed didn’t come from heroics but from the production line: agents filled catalogues and pages in parallel while a person managed priorities and checked every store before launch.
How many items are in your catalogue?
Send us a link to your site — we’ll work out how many can be covered with films and descriptions, how long it takes and what we need from you.
Scope my catalogue> two catalogues already closed in full: 92 films, every one a real product