A Direct audit where every finding is priced per month
10 stages and 40+ agency methodologies — ppc.world, eLama, Rivox’s “102 rules”, Calltouch, Ingate and Yandex’s own documentation, combined into one process. You get a report with a traffic-light score across 8 blocks, finding cards and a 30-60-90 plan.
Dead keywords−₽27,297/mo
Keywords with a high cost of sale−₽16,100/mo
Junk placements + DSP−₽7,500/mo
Total losses found≈ −₽43,000/mo
Account score58/100
A REAL AUDIT OF A COSMETICS E-COMMERCE ACCOUNT, AUGUST 2026 · ₽640,744 SPENT OVER 3 MONTHS
METHODOLOGY10 STAGES OF REVIEW
- 01. Brief and unit economics — what cost per lead your business can actually afford.
- 02. Analytics — goals, counters, offline conversions: can the account’s numbers be trusted at all.
- 03. Account structure — campaigns, ad groups, keywords, negatives.
- 04. Campaign settings — geography, scheduling, bid adjustments, exclusions.
- 05. Search — search terms, relevance, ad copy, extensions.
- 06. Display network and unified campaigns — placements, DSP traffic, creative, cannibalisation.
- 07. Automated strategies — learning, conversion volume, limits, misconfiguration.
- 08. Segments — geography, gender, age, device: where money is spent for nothing.
- 09. Landing pages and post-click — where the ads lead and what happens there.
- 10. Synthesis — an 8-block score, findings priced per month, a 30-60-90 plan.
WHAT YOU GETCONTENTS OF THE REPORT
| Section | Contents | Format |
|---|---|---|
| Executive summary | The essentials on one page: how much is being lost and what to fix first | 1 page |
| Score | 8 blocks of the account rated green / amber / red | table |
| Finding cards | Each problem: what, where, what it costs per month, how to fix it | one per finding |
| 30-60-90 plan | What to do in month one, two and three — ordered by money | plan |
| Signature | Anton Bogatushin · Social Code agency | Word / PDF |
We pull the data through the Direct and analytics APIs, so we review the whole account rather than three screenshots. Read-only access is all we need.
How much is your account losing right now?
In our most recent audit we found roughly ₽43,000 a month leaking from an account that looked perfectly tidy. Give us read-only access and you’ll learn your own number.
Order a Direct audit