SHEET 08 · END-TO-END ANALYTICS TAKING ON PROJECTS

From the click to the bank statement — one chain

We build analytics where an advertising unit of spend is traceable all the way to money in the account: web analytics, offline conversions, CRM, payment providers and the bank, in a single dashboard. Decisions stop being an argument between opinions and become a matter of reading the numbers.

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DASH://MONEY RECONCILING

Offline conversions → analyticssales flow back into the ads

Revenue reconciled with the bankto the last unit

THE SCHEMA FROM A LIVE DASHBOARD: LMS + BANK + WEB ANALYTICS

WHY IT MATTERSTHREE QUESTIONS ANALYTICS ANSWERS

The owner’s question	Without end-to-end analytics	With it
Which advertising actually makes money?	“Social seems to be doing better”	Revenue and cost of sale per channel and per campaign
How much did I really earn?	CRM revenue, before fees and refunds	Net profit: minus payment fees, tax and refunds
Where does the funnel lose customers?	Guesswork at the Monday meeting	Numbers at every step, from click to repeat purchase

SCOPE OF WORKDATA · CONNECTIONS · DASHBOARD

Tagging and goals — one UTM standard, analytics goals, on-site events. The foundation; without it the numbers lie.
Offline conversions — real sales from the CRM are sent back into analytics and the ad platforms, so automated bidding learns from money rather than clicks.
Integrations — LMS, CRM, payment providers, bank. Data collects itself, without someone exporting spreadsheets every Friday.
An owner’s dashboard — one screen: revenue, net profit, channels, trend. Updates automatically.
An analyst agent — watches for anomalies and sends a summary: what went up, what went down, where to look.

The principles we stand on

We count net profitnot gross revenue

We reconcile with the bankcash in is the truth

One source of truthone dashboard

Honest attributionmirrors and offline included

If the numbers can’t be reconciled
with the bank, it isn’t analytics

HOW IT RUNS3–6 WEEKS TO A DASHBOARD

Data audit

We check what is already being collected and where the numbers disagree: analytics against CRM, CRM against the bank. The discrepancies are the first findings.

Tagging and connections

We put UTMs, goals and integrations in order, then set up offline conversion upload and payment reconciliation.

The dashboard

We build the owner’s screen around your questions, show you how to read it and verify the numbers together on a real period.

Monitoring mode

The analyst agent watches the data and the anomalies. Once a month, a review with recommendations on where to move the budget.

Tired of arguing about what “seems to be working”?

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