Five ad accounts under daily supervision
Yandex Direct, Avito Ads, Google Ads, Instagram Ads and Facebook Ads*. We run campaigns through their APIs: every morning an AI agent checks bids, placements and breakdowns by geography, gender, age and device. Not “let’s review at month end”, but optimisation every single day — with every finding priced in money. We work worldwide: Russia and CIS, the Middle East, Europe, the US.
OPERATIONS FROM A LIVE ACCOUNT: COSMETICS E-COMMERCE, SUMMER 2026
Where we buy media
Five accounts, one principle: a platform stays alive as long as it holds the cost per lead agreed in the brief. Currency and time zone follow the client’s account; the summary and reporting come back in money you understand.
| Platform | What we take on | Markets |
|---|---|---|
| Yandex Direct | Search, display network, unified campaigns, retargeting — run via API | Russia, CIS |
| Avito Ads | Listing and storefront promotion, display, category-level bidding | Russia |
| Google Ads | Search, Performance Max, YouTube, Shopping, remarketing | worldwide |
| Instagram Ads* | Lead forms, traffic, conversions, catalogue, lookalikes | outside Russia |
| Facebook Ads* | Campaigns via Ads Manager, pixel, events, retargeting | outside Russia |
*Instagram and Facebook belong to Meta, which is designated an extremist organisation in Russia and banned there. We run campaigns on these platforms for international markets only.
UAE SPRINT CASE: FOUR STORES IN ONE WEEK INSTEAD OF TWO — SHEET 13
What running your account includes
- Campaigns built via API — keywords, ad groups, ads with A/B variants. Live in 1–2 days, not in two weeks.
- Daily optimisation — every morning the agent walks every account: bids, placements, search terms, automated strategies.
- Cutting the junk — display placements, Google and Meta* inventory and DSP traffic get switched off the day they are spotted, not in the quarterly report.
- Segments and bid adjustments — geography, gender, age, device: the budget moves to where people actually buy.
- Multi-currency and time zones — international accounts are run in their own currency and on their own clock, with reporting consolidated into one table.
- Tied to the money — we reconcile spend against your CRM and bank, and optimise for cost of sale and profit rather than CTR.
- Always A/B — every launch ships with a hypothesis test: ads, landing pages, strategies.
The numbers we work to
| Metric | How we measure it | Example from a case |
|---|---|---|
| Cost of sale | spend / revenue from CRM | 10.2% vs a 15% target |
| Cost per lead | analytics goal + offline conversions | fixed in the brief |
| Losses | dead keywords, expensive segments, junk placements | −₽43,000/mo found |
| Segments | retargeting: carts, past buyers | 4.3% and 3.5% |
We optimise for profit,
not for a pretty CTR
Audit or brief
If the account already exists, we start with an audit (sheet 09) and find the losses. From scratch, we work out the unit economics and the cost per lead you can afford. For international markets we add a competitor review in that country.
Build and launch
Campaigns are built via API to an agreed structure: search, networks, retargeting — in every account you chose. With goals and reconciliation from day one.
The morning round
Every morning the agent walks the accounts against a checklist and makes the changes. Stop rules catch anomalies the same day, in any time zone.
A weekly summary
You get a short summary: what changed, what was found, what it produced in money. Once a month, a full review with a plan.
Campaigns are running, but the money isn’t showing?
Start with a free express audit of the account — Yandex Direct, Google Ads or Meta*: we’ll show you where the budget leaks before you hand anything over.
Request an account audit