Trial bookings, not reach in a report
A studio has a short customer journey: saw it — booked a trial — turned up — bought a membership. People and money leak at every one of those steps. We run the whole journey: website, advertising, payments and real sales data fed back into the ad platform.
THE SETUP OF A LIVE CLIENT: A FITNESS STUDIO IN SAINT PETERSBURG
| The leak | What it looks like | The fix |
|---|---|---|
| Ads learn from the wrong thing | Automated bidding optimises for clicks and enquiries, not for memberships sold | Send real sales back into the ad account |
| Enquiries with no source | Half the enquiries arrive “from nowhere” — nothing can be attributed | One tagging standard and a source recorded on every enquiry |
| Fake submissions | The sales team burns time on bots and dead numbers | Anti-bot filtering on the form |
| Geography set too wide | Ads shown to people an hour’s drive away | A radius around the address instead of the whole city |
The last one stings the most: the studio pays for clicks from people who physically will not travel. It’s fixed in an evening and shows up immediately in cost per lead.
- The studio’s website — timetable, trainers, prices, trial booking. Fast, with an obvious button on every screen.
- Paid search — launched from scratch or a review of an existing account, then optimised daily.
- Payments — online checkout, notifications to the front desk, enquiries stored and pushed to a messenger.
- Offline conversions — actual membership purchases go back into the ad platform, so it stops chasing cheap empty enquiries.
- Social and paid social — content and advertising aimed at the local audience.
- A live text editor — the front desk changes prices and the timetable on the site without a developer.
The full loop: from front-end markup to sales inside the ad account
We finished the website: speed, contrast, calls to action, responsive images. We launched paid search from scratch and manage it daily. We connected online payments with notifications, and set up offline conversion upload — so automated bidding now learns from memberships actually sold rather than from clicks.
Enquiries land in the studio’s own database and hit Telegram at the same time — the front desk sees them within seconds instead of whenever someone next opens the inbox.
Next chapter: its own CRM and a developer agent in the admin panel →
What does one trial booking cost you?
If the answer isn’t at your fingertips, that’s the first finding already. Give us read-only access and in 48 hours we’ll work it out and show you where it leaks.
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