Trial bookings, not reach in a report
A studio has a short customer journey: saw it — booked a trial — turned up — bought a membership. People and money leak at every one of those steps. We run the whole journey: website, advertising, payments and real sales data fed back into the ad platform.
THE SETUP OF A LIVE CLIENT: A FITNESS STUDIO IN SAINT PETERSBURG
| The leak | What it looks like | The fix |
|---|---|---|
| Ads learn from the wrong thing | Automated bidding optimises for clicks and enquiries, not for memberships sold | Send real sales back into the ad account |
| Enquiries with no source | Half the enquiries arrive “from nowhere” — nothing can be attributed | One tagging standard and a source recorded on every enquiry |
| Fake submissions | The sales team burns time on bots and dead numbers | Anti-bot filtering on the form |
| Geography set too wide | Ads shown to people an hour’s drive away | A radius around the address instead of the whole city |
The last one stings the most: the studio pays for clicks from people who physically will not travel. It’s fixed in an evening and shows up immediately in cost per lead.
- The studio’s website — timetable, trainers, prices, trial booking. Fast, with an obvious button on every screen.
- Paid search — launched from scratch or a review of an existing account, then optimised daily.
- Payments — online checkout, notifications to the front desk, enquiries stored and pushed to a messenger.
- Offline conversions — actual membership purchases go back into the ad platform, so it stops chasing cheap empty enquiries.
- Social and paid social — content and advertising aimed at the local audience.
- A live text editor — the front desk changes prices and the timetable on the site without a developer.
The full loop: from front-end markup to sales inside the ad account
We finished the website: speed, contrast, calls to action, responsive images. We launched paid search from scratch and manage it daily. We connected online payments with notifications, and set up offline conversion upload — so automated bidding now learns from memberships actually sold rather than from clicks.
Enquiries land in the studio’s own database and hit Telegram at the same time — the front desk sees them within seconds instead of whenever someone next opens the inbox.
What does one trial booking cost you?
If the answer isn’t at your fingertips, that’s the first finding already. Give us read-only access and in 48 hours we’ll work it out and show you where it leaks.
Request an express audit