The questions people ask before the first call

What does it cost?

It depends on volume, and volume is counted rather than guessed at. Anchors and ways of working are on sheet 19. The express audit is free. We don’t take a percentage of media spend as a matter of principle: that arrangement rewards an agency for making you spend more.

Why is the express audit free? What’s the catch?

There’s no catch, there’s arithmetic. The audit is run by AI agents with a human checking the conclusions — that costs us a few hours, not weeks. In return we find out whether there’s any point working together. The numbers are yours either way, even if you take them to another contractor.

Do you guarantee results?

We guarantee the scope, the deadlines and that every finding is backed by data. A specific revenue figure or search position can’t be guaranteed — that depends on the market, the competition and your product. Anyone promising otherwise either doesn’t understand the problem or is counting on you not checking.

Do we need to sign a contract?

The terms are set out in the public offer. The contract is concluded when you pay the invoice or agree the assignment in writing. We’ll sign a separate paper contract if your finance department needs one.

Is the work done by AI or by people?

Both, and the boundary is written down. Agents gather data, write, calculate and optimise every day. A person sets the task, checks the conclusions and answers for the result. Every step an agent takes is logged, so any answer can be pulled up and verified.

What if the AI invents the numbers?

That’s the main fear and it’s a fair one. So the setup includes a separate reviewer agent: a second AI checks the first, and anything doubtful goes to a person. On top of that we follow a rule ourselves — any figure in a report must reconcile with its source, whether that’s an ad account, a CRM or a bank statement. If it can’t be reconciled, it doesn’t go in the report.

What access do you need, and is it safe?

For audits, read-only access is enough — we change nothing in your accounts. For ongoing management we need edit rights. Access credentials, analytics data and commercial figures stay confidential for three years after the engagement ends.

How fast do you reply and launch?

A first reply within the working day, usually sooner: enquiries are picked up by an agent that is on duty around the clock. Express audit — 48 hours. A landing page — days. Ad campaigns via API — one to two days. That isn’t a marketing promise, it follows from agents doing the routine.

What happens to the work when we stop?

It all stays with you. Exclusive rights to the site, copy, images and code pass to you on full payment. Accounts and domains are registered in your name from the start — we don’t hold clients by owning their own assets.

Do you work with international markets?

Yes, worldwide. Yandex Direct and Avito for Russia and the CIS, Google Ads everywhere, Instagram and Facebook* for international markets. International accounts are run in their own currency and on their own clock. Working languages are Russian and English; we have run campaigns for the Arabic-speaking market as well.

*Instagram and Facebook belong to Meta, which is designated an extremist organisation in Russia and banned there.

Is there work you turn down?

Yes, and we say so immediately. We don’t do documentary event coverage or video with actors performing on camera. We don’t take on work without access to the numbers — if the result can’t be reconciled with money, there’s no point. And we don’t promise search positions.

We’re small. Will you turn us away?

Size doesn’t matter; having something to measure does. If you’re running ads or selling through a site, the express audit will show where the money is and whether a project makes sense at all. Sometimes the honest answer is “fix these three things yourself for now” — and we give it.