Social audit: what brings enquiries, and what only looks like work
We go through every platform the brand is on — content, funnel, advertising and numbers — and separate what moves sales from what is merely “being maintained”. Findings come in money and enquiries, not in likes and reach.
Posts with no call to actiona standard finding
Enquiries with no UTM tagschannel unprovable
Ads optimised for “traffic”instead of leads
Platforms reviewedevery one the brand is on
RECURRING FINDINGS FROM OUR FUNNEL AND AD ACCOUNT REVIEWS
METHODOLOGY4 LAYERS OF REVIEW
- 01. The shopfront — profile design, descriptions, pinned posts, reviews: what a first-time visitor sees, and whether it leads anywhere.
- 02. Content — themes, cadence, audience response. Which content actually converts and which just fills the feed.
- 03. Advertising — the ad accounts: objectives, audiences, creative, cost per lead against your economics.
- 04. Funnel and numbers — where the links go, whether they carry UTMs, whether enquiries reach the CRM and turn into sales. The most expensive holes are usually here.
We review every platform: VK, Telegram, Dzen, Odnoklassniki, YouTube, Instagram* and TikTok. *Meta is designated an extremist organisation in Russia and banned there.
WHAT YOU GETCONTENTS OF THE REPORT
| Section | Contents | Format |
|---|---|---|
| Platform scores | Each network: keep, fix or close | table |
| Finding cards | Problem → what it costs → how to fix it | one per finding |
| Content framework | What to publish so enquiries come in, not just likes | plan |
| 30-60-90 plan | The order of actions, ranked by what they’re worth | plan |
| Signature | Anton Bogatushin · Social Code agency | Word / PDF |
Someone is posting, the feed is full, and sales aren’t moving?
Send us the links to your social accounts — we’ll review them and show you where the content and the advertising part ways with the money.
Order a review